Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 5614 15 amazing to me!” Lucrezia is a testament to the impact that Orme can have on a person’s life. Lucrezia came to Orme in the Fall of 2015 through an exchange program for a semester abroad. Once she entered Orme’s campus, she knew that she had found her home away from home. When her semester was completed she requested to remain at Orme for the remainder of the school year and is now returning this fall to finish her Senior year here. How do students from all over the world find Orme, this unique small community in small town USA, Mayer, Arizona? This is a question that is asked by Orme’s Advancement Team on a daily basis. Led by Ross Sanner, Director of Institutional Advancement, his team has been assigned the goal of creating this small, diverse population that is thriving at Orme. “Two years ago, when I came to The Orme School, Admissions and Development were two very separate departments,” explains Ross. “Our Head of School Bruce Sanborn and my vision was to create a more streamlined Advancement Department that would consist of team members who would be able to share Orme around the world, whether that meant with potential families, alumni, or the broader community. If you look at the most successful boarding schools in the nation they understand the value of a lifetime customer, from the first tour that perspective family takes of the campus, all the way through the planned gift made from the proud alumni years later. This is what we are creating at Orme, a team who can recognize the importance of each and every family and child as they experience their Orme journey from the moment they find Orme all the way through their return to celebrate their future class reunions.” Faced with a declining student body, it was critical for Ross and his team to implement a “boots on the ground” approach to admissions. “Orme is such an incredible place, we not only offer one of the top educations in the country, but do so amidst a campus unlike any other in the world,” explains Jessica Calmes, Associate Director of Advancement. “One of the biggest challenges when I first came to Orme three years ago is that we had all of these opportunities for students but so few people knew about Orme. Our first goal was to change that by reaching out and sharing Orme with Arizona, the broader United States and the world.” To do this outreach and create this global community, Ross, Jessica, and Assistant Director of Admissions, Greg Lobe, have been on road extensively. Since Fall 2014, they have visited more than 20 states and traveled abroad to Mexico, Asia and South America. They have made repeat visits to many cities in targeted areas such as California, Arizona, and Colorado, on numerous occasions. “Orme is not like the typical boarding school. What we offer is unique, therefore, the students who are attracted to Orme are unique as well. The traditional model of waiting in an office at Orme for these families to find us does not work. Our team has much more success being on the road and sharing Orme with families who are looking for something different, an education like no other,” explains Jessica. While the team’s travel is extensive, it is also strategically targeted as well. “It is important to have smart travel. It’s easy to just jump on a plane and go to a school fair and hope you might attract a student, it is an entirely different thing to study the analytics of our current and past students and use these to create a travel plan that is targeting areas that have resulted in the highest yield in the past,” explains Ross. “Under the Advancement model we are able to effectively utilize our resources on the road. During a recent trip to Los Angeles, where many of our current students are from Greg was not only able to meet with prospective families, but was also able to meet with alumni, current families, educational consultants and sending schools during his trip. This sort of targeted travel would not have been possible under the traditional Admissions and Development model.” The team has also remained cognizant of the need to continue to attract Arizona students to Orme. When the Orme family established the school, they did so with the goal of establishing an alternative to traditional education in Arizona, where area students could learn values not only in the classroom, but outside the classroom as well, by contributing to the community 17 Number of Countries Represented United States - France Australia - Canada - China Colombia - Ethiopia - Great Britain India - Italy - Japan - Norway Russia - Spain - Taiwan Turkey - Vietnam